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Travel brings perspective. It invites reflection, sharpens our appreciation, and reminds us of what matters most. 

Falconer & Co. exists to support this kind of travel. Enriching, intentional, and deeply memorable travel. 

Fundamental to our existence is the belief that sharing nurtures connection. Falconer & Co. was born from our founder Sarah's innate love of sharing - be it under-the-radar destinations, incredible restaurants, or extraordinary hotels and places. She saw clearly how sharing fosters connection, and how connection, in turn, generates energy and purpose. 

Launching Falconer & Co. in 2019 was a natural step, allowing Sarah to blend her deep-rooted hospitality background with her passion for connection by sharing the stories of intimate hotels with personality. 

Today, we represent a handpicked portfolio of independent, storied hotels. Each one has been personally visited, thoughtfully selected, and wholeheartedly recommended. 

We are a dynamic team, driven by curiosity, generosity, and a commitment to great service, sharing the magic we find with the world.

We lead with curiosity, act with care, and work with integrity to share stories worth telling.

View of a luxurious pool area with lounge chairs and umbrellas overlooking the ocean, framed by tall green trees and potted plants.
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A sculpture of a woman made of white material standing outdoors at night, surrounded by candles and potted topiary trees, in front of an ornate building with arched windows and decorative stonework.

We hope our values are our legacy.


We are fortunate to do what we love - representing remarkable properties, connecting with passionate people, and contributing to life-enhancing journeys. 

Our ambition is to continue this work with professionalism, warmth, and purpose. 

We imagine a travel industry where generosity, authenticity, and thoughtful service define the standard. 

Contributing to that vision, even in a small way, is what drives us.

Pink cursive text that reads 'Illusion' on a black background.
Historic brick building with Gothic-style arched windows, ornate white trim, and a blue sign with gold letters that reads 'Adriatica Società P. Azioni di Navigazione'; a green street lamp in the foreground and a small tree on the right.

Sharing stories of intimate hotels with personality.


We connect people with the places that speak to the heart.

Every hotel in our collection is a place we’ve visited, grown to know, and love. From beloved icons to under-the-radar gems across Europe and Africa, our work is built on deep relationships.

We don’t just promote a hotel, we share its spirit. Its people. Its moments of magic. Because travel is about connection. And connection is what we do best.

Our Team

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    Sarah Falconer | Founder & Director

    With over a decade of experience in the global luxury travel sector, in both luxury trade shows and on property as Director of Sales in London hotels, Sarah established Sarah Falconer Ltd in 2019 to give a voice to inspiring independently owned hotels. She’s passionate about sharing the unique stories behind her chosen portfolio of properties and her enthusiasm is infectious. She loves working with the owners and senior management to support them in achieving their goals and aspirations within the luxury travel community.

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    Julia Jossa | Head of Sales

    Having lived and travelled all over the globe from a young age, it was only fitting that Julia embarked upon a career in the travel industry. Her years of extensive experience with leading luxury Travel Agencies in the UK and, more recently, in hotel representation mean she’s exceptionally well connected, with a widespread network of strong partnerships. Julia is fluent in French and Italian and whole-hearted in her approach to sales representation.

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    Laura Viaccoz-Michaelsen | Head of Sales

    With roots in Denmark and a global outlook shaped by years of international experience, Laura brings over a decade of expertise in luxury hotel representation to the team. Having lived in Peru, Madrid, Berlin and Lausanne, she combines cultural fluency with a deep understanding of the luxury travel landscape.

     Her extensive industry network is a testament to years of building trusted relationships and representing some of the world’s most exceptional hotels. Known for her warm, enthusiastic approach and a genuine passion for storytelling, she thrives on connecting unique properties with the right partners. Grateful to have learned from some of the best in the business, she continues to bring insight, energy and dedication to every collaboration.

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    Emily Davison | Senior Sales & Marketing Executive

    Emily brings a creative flair and genuine enthusiasm to the world of luxury travel. She has a talent for storytelling and a passion for exploring the rich histories and unique stories behind each property in our portfolio. Whether she’s sharing these inspiring tales or discovering new destinations, Emily brings a fresh perspective and caring nature to our team. Her lifelong love of travel and vibrant energy shines through in her approach to sales.

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We’re privileged to be one of the founding members of The Conscious Travel Foundation, a social enterprise established to unite and educate owner-operated travel businesses and promote travel as a force for good, raising funds for grass-roots charity projects around the world.

theconscioustravelfoundation.com

Curated by 10 owner-operated, boutique representation companies based in the UK, each with their own exclusive portfolio. Travel Designers are invited to join us for an “Around the World” experience, showcasing a trusted collection of hotels, lodges, DMCs, camps, private houses and boats at our intimate, by invitation-only events.

aroundtheworldevents.com

“Travel is more than the seeing of sights; it is a change that goes on, deep and permanent, in the ideas of living.”

– MIRIAM BEARD